After a nine-month absence, the iconic
In July 2015, the unmistakable letters and red fluting were removed from the façade and a temporary banner was erected in its place.
The ‘back to bricks’ refurbishment reflects the strong commitment
“We’re upgrading some of the billboard’s componentry, moving away from a quite out-dated lighting solution in neon to something more progressive in RGB rope LED,” said Leo Roberts, Group marketing manager, integrated marketing communication.
“This will give us a much cleaner, more sustainable light.”
Catch an exclusive, behind the scenes glimpse of the project below.
More on Journey
- Coke’s Road Ahead: 5 Questions with Muhtar Kent and James Quincey
- Coca-Cola Gave Back $106 Million to Community Organisations Around the World in 2016
Coca-ColaOffices Around the World
- Our Way Forward: How We're Keeping People at the Heart of Our Business
- Coke’s Way Forward: New Business Strategy to Focus on Choice, Convenience and the Consumer