Drawing on lessons learned throughout his life and 30-year
“Like you, I was given the great gift of meeting and befriending wonderful people from distant lands and all walks of life,” the Coke chairman and CEO told the students representing eight countries, who recently completed the month-long
Kent offered four key pieces of advice with the young social entrepreneurs:
1. Never eat alone.
Maintain and build your relationships, and always be open to meeting new people and learning from them. Personal connections are invaluable.
2. It’s about repeating success, again and again.
Building a business—your own or someone else’s—is not about success.
3. Develop an abiding respect for cash.
Keep some on you at all times. Touch it, feel it and know it’s real. Never let money become an abstraction.
4. Learn something new every day.
You’re either growing… or you’re losing ground. There’s no standing still.
“Remember also that this is your start-up phase – your chance to be a great agent for positive change,” Kent concluded. “Chances are, you won’t start out perfectly, but don’t see your missteps as mistakes. Instead, they’re opportunities for learning new perspectives."
More on Journey
- Coke’s Road Ahead: 5 Questions with Muhtar Kent and James Quincey
- Our Actions in the Marketplace
- Listening, Learning and Looking Ahead: Why Coca-Cola Will Be in Davos
Making A (Yearly) Splash: How
Coca-ColaJapan Stays Ahead in One of the Most Innovative Beverage Markets in the World
Coca-ColaChile Got More Consumers Trying Coke Zero