It’s never too late to try something new. This is the wisdom Mr Hadley discovers as he embarks on a series of wild adventures in Coca-Cola No Sugar’s new TV ad.

The original ‘bucket list’ advert first ran 2006, and has been refreshed with British-born American Actor Nicolas Coster, aged 84.

There’s a first time for everything

A decade since the retirement home resident first hit screens, Mr Hadley stars in the uplifting campaign which sees him take his very first sip of Coca-Cola No Sugar and wonder what else he hasn’t had the chance to enjoy.

Ageing Mr Hadley then embarks on a series of life dreams, from getting a tattoo and diving into an Olympic size pool to enjoying the Pride Parade and driving a motorcycle, all while Queen’s anthemic ‘I want to break free’ spurs him on in the background.

What’s on your bucket list?

The new ad encourages us all to look at what we might be missing out on. Whether it’s life’s big and crazy moments, to the small delightful ones.