Water may be essential to
all life on Earth, but its taste is hardly exciting. With the release of its
new Drop range of flavour concentrates,
Powerade Sport Drops and
Pump Drops are two new product ranges that reinvigorate water by adding a
little sugar-free flavour. Powerade Sport Drops help to revitalise your water
while on-the-go while Pump Drops is one of the first water enhancers to launch
in Australia under an existing water brand. “Water can get a bit boring,” said the brand
manager for hydration at
One tiny bottle contains multiple serves, and is compact enough to fit easily into your bag, perfect for on-the-go consumption.
Drop it in your bag
Powerade Sport Drops and Pump Drops are a small bottle of flavour concentrate that you can add to a bottle of water, or simply to a glass of water from the tap. One bottle of Pump Drops can make approximately 32 250mL serves, with Powerade Sport Drops making approximately 22 250mL serves, and both are compact enough to fit easily into your bag. “Powerade and Pump Drops come in a little bottle that’s perfect to just throw in your bag, leave on your desk at work, or have them around the house,” said Gloria. “If you have a bottle of water and you want to have a bit more excitement, you have the ability to do that any time and with zero sugar.”
“Australians are generally outdoorsy and, quite active,” Gloria said. “Anyone can drink water. But there wasn’t an existing sports water enhancer offering in Australia.
Pump up the flavour
Pump Drops delivers added value to the bottled water category by driving flavour innovation. Pump Drops is targeted at 18-34 year olds who are conscious about their health, as well as those seeking more variety from their water consumption.
Power Your Water
Powerade Sport Drops contains key electrolytes, which means you can add both flavour and electrolytes to your plain water. Powerade Sport Drops is aimed at anyone who wants to customise their water and stay hydrated while exercising or on the go.
People on the go will
benefit from the convenience of the concentrated product. “Australians are
generally outdoorsy and quite active,” Gloria said. “Anyone can drink water.
But there wasn’t an existing sports water enhancer offering in Australia. We
looked overseas to see what we had in the network of
The Powerade products
will be available in the brand’s most popular flavours: Mountain Blast and
Berry Ice. The new Pump Drops range will feature Strawberry Kiwi; Mixed Berry;
and Pineapple Coconut flavours. While they’re currently on sale at Coles and
Caltex outlets nationwide, Drop products are set for wider release in early
2016. “It’s really exciting because it’s a first for
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