This Saturday millions of Australians will turn off their lights to make a stand on climate change for Earth Hour.

The little Aussie idea started in Sydney by a group of friends 10 years ago has now gone global. People in 188 countries and over 7,000 cities will take part this year.

This Earth Hour the World Wildlife Fund is asking the community to #Connect2Earth, encouraging people to share their connections with nature and play their part in protecting the world around them.

Working with the WWF since 2009, Coca-Cola South Pacific has long supported the goal to bring people around the world together to act on climate change.

For the 12th year running Coca-Cola South Pacific is supporting Earth Hour by switching off the Kings Cross billboard and the signature sign atop the North Sydney headquarters.

In 2016 the iconic Coca-Cola Sign in Kings Cross was updated to an energy efficient LED model resulting in an estimated 21% reduction in electricity and  3.3 tonnes less of CO2 Emissions each year.

This reduction would equal an average Australian home’s emission for six months, 12,699 km driven by an average passenger vehicle or one tonne of waste sent to landfill.

Public Affairs and Communication Director for Coca-Cola South Pacific, Christine Black, said the company’s commitment to Earth Hour was just one small part of the work they  are doing to care for the environment.

“The Kings Cross sign is a very visible example of the work we’ve been doing to reduce our energy use. It makes sense to us as a business and as a part of the community to reduce our energy requirements but we understand there is more work to be done,” she said.

“Coca-Cola globally continues to take significant steps to use less energy, replace the water we use back into the environment, and constantly look at new ways to introduce sustainable practices not just here in Australia but across the region,” she said.

We are joining hundreds of businesses across Australia to switch off for Earth Hour 2019 for the future of our planet. We proudly stand as part of a community that wants to #Connect2Earth and see stronger action on climate change.

Kings Cross