We’ve all heard the cliché ‘less is more’. After just one year on supermarket shelves, the cliché has become real with sales data revealing the new
According to Lisa Winn,
"More people are now drinking our products, in smaller quantities,” she said.
Launched in August 2014, the 250ml cans have since experienced a rapid rise to popularity amongst Coke drinkers, making up almost 12 per cent of total single serve sales down under as of August 2015.
Following the success of the 250ml can
“Right now it is clear that smaller packages are offering the perfect treat size refreshment," Lisa said.
Available in all Coke varieties, including vanilla, the 250ml bottles are expected to hit 45 per cent of all retail stockists and grocery stores by the year’s end.
The new 250ml PET bottles are another example of
With that in mind
For more information and to join the conversation about
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