The year was 1959 and according to Colin Nichol, Australia was still waiting for 1955. “Everything that happened in Australia happened a bit after everywhere else,” he explained.
Back then, what was happening was rock and roll. As a radio announcer in Perth, Colin was a real-deal superstar DJ. “When I started in radio, we were still playing 78’s, you know, the old bakelite records,” he said. “We were getting the message about rock and roll and the teen revolution. It started, of course, in 1955 with Elvis Presley and Bill Hayley, but I don’t think the implications of it really came through to us until just at the time I found myself in the middle of it.”
Coca-Cola has been made and shared in Australia for eight decades, with music playing a huge role in bringing people together. From folk to hip hop and definitely rock and roll, we take a look at how Australians have been celebrating life with a drink and a dance across the decades.
Rock and roll is here to stay: the 1950s
In the 1950s
Coke provided DJs with rolls of fresh 45s, referred to as “donuts” in the trade as well as prizes and collectables and in 1959 asked Colin to host a local chapter.
Up to 1500 kids turned up for any given show. “The Hi-Fi Club became an entity in itself; it was huge,” Colin said. “Before the Hi-Fi Club there were dances, but not rock and roll dances, and not in the numbers that we’re discussing here now. This was the big thing.”
Country in the country: 1970s
Australia has a long history of country music stretching back to the 1930s. Australian country music developed its own style influenced by bush poets and folk ballads, with unique themes covering Aboriginality, distance, isolation and landscape.
The popularity of country music soared in Australia in the 1970s.
The focus of
(Digital) power to the people: 2010 and beyond
For a trip down memory lane, fans could visit a URL or scan the code and be provided with the top 50 most popular songs of that year from Universal Music’s catalogue available to stream.
That same year,
Coca-Cola Australia is celebrating its 80th birthday this year with a look back at some of its most iconic moments. From new commercials to a new look on the Kings Cross Billboard, check out how we’re celebrating 80 years in Australia.