Bringing people the drinks they want means putting their preferences and needs first.
That starts with rethinking many of our recipes around the world to reduce sugar, because while sugar in moderation is fine, too much of it isn’t good for anyone. We’re also making our low and no-sugar drinks more visible and easier to find, while adding vitamins, minerals, electrolytes, and more sophisticated flavours to many of our most popular drinks.
Finally, we’re bringing new, unexpected drinks like organic tea, coconut water, grab-and-go coffee, juices, and purified water to more people in more places.
More on Journey
Making A (Yearly) Splash: How
Coca-ColaJapan Stays Ahead in One of the Most Innovative Beverage Markets in the World
- Coke’s Road Ahead: 5 Questions with Muhtar Kent and James Quincey
- Coca-Cola: From Start-Up to Global Enterprise
10 Years Strong:
Coca-Cola’s Venturing & Emerging Brands Takes on New Territory
- It Was All About the Music