Ever wondered what year
Here’s a quick guide to the family of Coke:
1. THE CLASSIC
Did you know ―
When Neil Armstrong and Edwin Aldrin became the first two humans to walk on the moon in 1969, there was another first ― the
Of course, the other important “first” was for television, because people in major markets around the world got to see the whole thing live on TV, from the comfort of their living room.
And… did you know that the abbreviation “Coke” was used for the first time in magazine ads in 1941.
Over the years the abbreviation has appeared in a variety of slogans, like “Coke is it” and “Coke adds Life”, and in one of the most iconic commercials of all time, the 1971 “Hilltop” ad ― “I’d like to buy the world a Coke.”
Taste: Nothing beats the taste of
Fan base: Coca-Cola is loved around the world by people of all ages.
2. THE 80s KID ― DIET COKE
Born: The launch of Diet Coke, the first extension of the
Diet Coke was officially introduced to the world at Radio City, NYC in 1982 with the Rockette dancers. It launched in Australia one year later. By the end of 1986 it became the world’s top low kilojoule drink.
Did you know ― Diet Coke made history as the first additional trademarked
With such a rich heritage, landmark birthdays are to be expected.
In 2013, Australia celebrated Diet Coke’s 30th with a remake the iconic 1990’s Diet Coke Hunk ad, this time featuring Aussie model and carpenter, Matt Wilson. The campaign proved a hit with Aussie fans, helping to launch Matt’s acting career on popular soap, Neighbours.
Famous fashion collaborations have also made this Coke a pop-culture icon. Diet Coke’s packaging has been outfitted in limited addition designs by Jean Paul Gaultier, Karl Lagerfeld, Matthew Williamson, Patricia Field, Marc Jacobs and most recently by London-based luxury designer Jonathan Anderson.
Taste: Distinct, unique and a lighter taste to
Fan base: Diet Coke is especially loved by women.
3. AUSSIE HERO ― COKE ZERO
Born: First launched in North America in 2005, and a year later in Australia.
Did you know ― Coke Zero is
When Coke Zero launched in the United States, it debuted with white packaging. It was thought that white cans and bottles would help the brand stand out on supermarket shelves. But the new design did not ignite the market.
Taste: Closer in taste to the original Coke but with zero sugar.
Fan base: Coke Zero is loved by both men and women.
Born: First launched in Argentina in 2013 and in Australia early 2015.
Did you know ― Stevia, which helped sweeten Coke Life, has been used for its sweetness for hundreds of years throughout parts of the Amazon?
A plant in the chrysanthemum family, the stevia leaf is a unique source of intense natural sweetness that grows in the Amazon Jungle on the border of Paraguay and Brazil in South America, as well as other parts of the world including Asia and Africa. With zero kilojoules and 200 times the sweetness of sugar, the locals eat it raw, include it in their tea and use it in their cooking.
Taste: Coke Life had the great taste you would expect from
Fan base: People who wanted to save on kilojoules.
5. HALF THE SUGAR – COKE WITH STEVIA
Born: First launched in Australia in February 2017.
Did you know - dried stevia leaves are soaked in water to unlock the best-tasting, sweet substance found in the leaf.
Coca-Cola with Stevia is an evolution of
Taste: Coke with Stevia is suitable for those that love the taste of the classic
Fan base: People who want to save on kilojoules.
5. THE NEW KID – COKE NO SUGAR
Born: First launched in Australia in June 2017.
Did you know – The
Coke No Sugar became a new permanent member of the
Coke No Sugar was created after more than five years of research, recipe mixing and flavour trials.
Taste: We think it’s the closest ever flavour to the classic taste of
Fan Base: Lovers of the original taste who would like a no sugar option.
More on Journey
- How the Coke Billboard Hyphen is Starring in the Best Christmas Lights of 2016
- Global VP of Design James Sommerville Launches One Brand Strategy in Sydney
A History of
- Bottled Memories: Meet the Lifetime Coke Collector Who’s Preserving a Little Bit of History
- The Definitive History of Santa Claus