Ted Ryan is Director of Heritage Communications at The Coca-Cola Company:

Recently I was interviewed by a journalist about a Georgia man who claimed to have the secret formula for Coca-Cola.  That week there had been an eBay listing for a document that was being offered with a "buy it now" price for the princely sum of $15 million.  While careful to indicate that he could not guarantee it was authentic, the seller had a document that he purported was a version of our secret formula.  I chuckled when I saw the listing, because people have been claiming to know the formula for more than a century.  The price does appear to have increased a little though!

But you can sleep easy and save your money.  The seller does not have the secret formula for Coca-Cola. The formula is safely locked away in the Vault of the Secret Formula at the World of Coca-Cola in Atlanta. 

Thanks to the millions of people who love Coca-Cola, the secret formula has a tremendous mystique in pop culture. As one might expect this eBay listing created quite a bit of media interest and questions.  My answer is always the same.  The formula is safe and sound in the vault at the World of Coca-Cola in Atlanta. ^TR