“We know Australians love coffee so we thought why not give them more of what they want,”
“Coffee is the second most consumed beverage in the country,” Evgenia said.
“We wanted to surprise them this summer with a new refreshing way to enjoy the taste of their favourite brew,” she said.
Coral Colyer, scientific and regulatory affairs manager at
“We know that consuming less sugar is important to a lot of Australians so we challenged the technical team to come up with the right flavour combination in a sweet but sugar free beverage,” Coral said.
Just as important was ensuring that the coffee flavour was derived from original sources, in this instance 100% Brazilian coffee beans.
“We wanted to replicate as much of that joyful feeling of a cup of coffee as much as possible, but with the summer fun of serving
Evgenia explained that the team at
“Coffee flavoured treats or drinks from Asia are close to my heart,” said Evgenia.
“I’m excited to see how Australia reacts,” she said.
Coke Plus Coffee No Sugar has less caffeine than a regular cup of coffee like a latte or flat white, but slightly more caffeine than a regular Coke Classic.
When asking Evgenia if this will replace her love of a morning brew she laughed, “I will always have my morning coffee ritual,” she said.
“But now I have so many more choices.”
Find out more about the fascinating history of Australia's love affair with coffee.
More on Journey
- Whimsical Blending: The Juicy World of Keri
- Stevia: Small, sweet and full of surprises
- The Sounds of ‘Taste the Feeling’: Coke Partners With Avicii for Global Campaign Anthem Featuring Conrad Sewell
- PUMP+ natural electrolytes: More than Water
Avicii’s ‘Taste the Feeling’ to Soundtrack
Coca-ColaUEFA EURO 2016 Campaign