How do you encourage people to see the ground beneath their feet, not just what’s in front of them? According to Landcare and
“Landcare has some enormous challenges to face over the next few years. One of them is around engaging volunteers.
The project is one small part of a longstanding collaboration that’s been in place for decades.
Coca-Cola South Pacific president, Roberto Mercade, said “For decades we have worked with Landcare Australia and proudly supported local environmental projects through our community grants and employee volunteering programs.”
“It’s important to us that everyone in the business has a chance to give back to the community through environmental volunteering, not only to get everyone working together, but to connect with the one of the core priorities within our business,” he said.
There’s a proud tradition of corporate volunteering at
“Even today with our bottling partner,
Last month 40 volunteers from the company’s Sydney office partnered with Landcare Australia to donate their time and energy to help regenerate bushland in Lane Cove National Park.
Founded in the 1980s, Landcare is a unique not-for-profit business protecting local ecosystems.
“Landcare started with a whole load of different community groups springing up around the country, for example, farmers coming together to tackle a problem in their area,” Tessa said.
“From that point Landcare has grown and mushroomed and today we have around 5400 Landcare groups across Australia,” she said.
The support from
Did you know?
“The relationship between Landcare and
Roberto is already looking ahead to come up with ways to deepen the connection between
“How do we take our partnership to the next level? I take that homework with me,” Roberto said.
“It could be as simple as starting with a brainstorming session in the office with some of their marketing people and some of ours to see how we go about bringing more awareness to what we’re doing together.
“Bringing more people to volunteer and be part of this very, very special project, that to me is what’s next on the agenda,” he said.
For more information on Landcare, and for details on how to volunteer, visit landcareaustralia.org.au
More on Journey
- Coke’s Way Forward: New Business Strategy to Focus on Choice, Convenience and the Consumer
- Quincey at CAGNY: 'We Are Going to Be a Total Beverage Company'
- Our Way Forward: Inside The Bottle
- Big Moves in M&A: Our Perspective on a Busy Time for Deals
10 Years Strong:
Coca-Cola’s Venturing & Emerging Brands Takes on New Territory