Do you want to be part of a better tomorrow? Well here is your chance. Australian Indigenous Mentoring Experience’s (AIME) National Hoodie Day is happening once again on Friday August 30.

National Hoodie Day is Coca-Cola Australia Foundation partner AIME’s major winter fundraiser.

This year AIME has proudly partnered with iconic Australian clothing manufacturer Bonds to create a must-have jumper that has been specially designed by Bronwyn Bancroft, Australian artist and mother of AIME founder, Jack. It will not only keep you warm on a winter morning; the funds raised will go towards AIME - a program that inspires real change.

So why should you buy an AIME Hoodie?

AIME is an organisation that gives Indigenous high school students the skills, opportunities, belief and confidence to finish school at the same rate as their non-indigenous peers.

CEO and founder Jack Manning Bancroft launched National Hoodie Day in 2010 to inspire change especially in the way we look at the word Indigenous. Jack’s hope is eventually people will view the word indigenous and relate it to success.

Over the years, the AIME hoodie has evolved into a powerful symbol meaning belief and change.

Jack wants National Hoodie Day to help reinforce the important sentiment “for every step forward you take in life, you throw a hand back to bring someone with you,” and this is something everyone should consider as they go about their day-to-day lives.  

How can you get involved?

Step 1: Buy an AIME hoodie from for $59.95

Step 2: Wear your hoodie with pride or when you feel like you need some inspiration.  Then you can AIME to make a difference and inspire change so you can be better tomorrow than you are today.

As AIME founder Jack believes, “One day, Australia will be the envy of the world when we produce a generation of talented kids that inspire us all.””