Lead an active lifestyle, always on the go? There are times when you need more than water.
Introducing new PUMP+ natural electrolytes.
PUMP+ natural electrolytes is a unique combination that includes spring water, natural electrolytes from coconut water and a hint of natural lime flavour.
Created with active and health conscious Australians in mind, PUMP+ natural electrolytes is low kilojoule and contains no preservatives.
New York-based Australian artist Nick Thomm has created street posters inspired by PUMP’s Keep Moving values. The series of contemporary and hyper-coloured PUMP+ street posters are appearing in urban locations across Sydney, Melbourne and Brisbane.
The PUMP+ Keep Moving collaboration highlights the fluidity and motion that comes through in Nick’s art.
“We’re very excited to be collaborating with Nick as his unique, bold style and progressive approach are a great fit for PUMP,” said marketing manager Livia De Salvo.
Along with the artistic collaboration, PUMP has been experimenting with design elements including a distinctive new bottle and packaging for Pump+.
Partnering with the Urban List, Pump+ natural electrolytes are sponsoring the best walks to tick off this summer across Adelaide, Brisbane, Gold Coast, Melbourne, Perth and Sydney.
“We can’t wait for Australians to try PUMP+ natural electrolytes when they are out and about this summer.” Livia said.
“It’s a natural extension for the PUMP brand, and will appeal to all Australians who lead on-the-go lifestyles,” she said.
Pump+ Natural Electrolytes is now available in 600mL pop-top PET bottles nationwide.
More on Journey
Coke No Sugar: Closer than ever to the classic
Curating the Workplace: Caitlin Bowron On One Of The Most Exciting
Coca-ColaCareers Out There
- Inspired by dessert, Barista Bros. flavours go grown-up
- From ‘Hilltop’ to ‘America is Beautiful’: Coke’s Enduring Legacy of Inclusive Advertising
- Whimsical Blending: The Juicy World of Keri