Targeting adults primarily, Coca-Cola Plus Coffee has a mild sweetness, while offering a rich coffee aroma. The authentic and bold flavours were specifically chosen as, in addition to coffee continuing to be a trending flavour, market data indicates that it is the second most consumed beverage in Australia, now representing 15 per cent of Aussie’s beverage repertoire.
Backed by a significant integrated marketing campaign, Coca-Cola Plus Coffee will be brought to Australian consumers attention via influencer collaborations, on premise activations, social media and prominent point of sale advertising in major retail and grocery chains.
The brand will also invite top Australian bartenders to create their ‘Perfect Serve’ using the product in their own bars, in their own way, for their own customers. These unique creations will be available in each venue for October only.
The Coca-Cola Plus Coffee campaign will be underpinned by a partnership with The Urban List driving awareness of activity. The collaboration will also see the launch of ‘Blended Sessions’; an opportunity for consumers to trail the product at live events in Sydney. These will be ticketed events running over two nights – more details will be revealed later in October.
Evgenia Papageorgiou, Senior Brand Manager,
“This is a flavourful drink for adults to enjoy during their hectic schedules, be it as an afternoon treat or a mixer. We invite Australians consumers to give Coca-Cola Plus Coffee a go and enjoy it perfectly served,” she said.
Coca-Cola Plus Coffee will be available nationwide in all major and independent retailers and across the country from October 2017. It will come in 1.25L PET, 600ml PET, 4x 330ml glass packs, 250ml can & PET, 8x 200ml can pack and 330ml glass variations.
---ENDS---
Credits:
· Connections Agency – UM
· Creative Agency – MAUD
· PR Agency – PULSE
· Experiential Agency – YAKUSAN
For more information, contact Red Agency via the details in this press release.
Download
Download Coca-Cola Plus Coffee No Sugar GIFs
Download
About The
The
COCA-COLA ON SOCIAL