Company to outline commitments for its pack sizes, products, labelling and community initiatives via national television and print media
SYDNEY, 23 July, 2013: Coca-Cola South Pacific today announced it is taking further action in Australia to help be part of the solution to obesity.
These actions are focused on the following four areas:
- Increasing the availability of smaller portion sizes;
- Offering a wider selection of low-kilojoule beverage options and raising awareness of
- low-kilojoule alternatives;
- Providing transparent nutritional information in more places, including vending machines;
- Helping inspire Australians to get moving, by partnering with the Bicycle Network, a not-for-profit organisation in supplying bicycles to local communities.
Tonight, Coca-Cola South Pacific will air a television announcement outlining these commitments for the first time on major networks across the country. The announcement will address the issue of obesity and the actions the Company is taking as well as highlight that all kilojoules count in managing weight, including those in Coca-Cola. This will be supported by advertising in print and online media.
“Overcoming obesity will take action from all stakeholders working together, including Coca-Cola,” said Phil Roberts, Commercial and Franchise Director of Coca-Cola South Pacific.
The actions announced today build on Coca-Cola South Pacific’s existing commitments in this area and their pledge to meet a collective target of a 12.5% reduction in energy by 2015 as part of their founding membership of the ‘Healthier Australia Commitment’*.
“We know moderation is a key component of an active, healthy and balanced lifestyle - and that we all need to make sensible choices to meet our individual nutrition and kilojoule needs,” said Mr Roberts. “We believe Coca-Cola has an important role in providing more beverage choices, including more choice in serve sizes and low-kilojoule options, clearly communicating the kilojoule content of our products and supporting community-based physical activity programs.”
“We believe these initiatives, as well as our existing policies and involvement in the ‘Healthier Australia Commitment’, demonstrate how serious we are about being part of the solution to obesity,” said Mr Roberts.
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NOTE TO EDITORS:
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by ‘Coca-Cola’, the world's most valuable brand, our Company's portfolio features 15 billion-dollar brands including ‘diet Coke’, ‘FANTA’, ‘Sprite’, ‘Coca-Cola Zero’, ‘Glaceau vitaminwater’, ‘Powerade’, ‘Minute Maid’, ‘Simply’, ‘Georgia’ and ‘Del Valle’. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages every day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit www.thecoca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo or visit our blog at www.coca-colablog.com.
The Coca-Cola Company is represented in Australia by Coca-Cola Amatil and Coca-Cola South Pacific. For more information about our Company, please visit our website at www.coca-colajourney.com.au, follow us on Twitter at twitter.com/CocaColaAu
*About the Healthier Australia Commitment
Healthier Australia Commitment (HAC) is an Australian Food & Grocery Council initiative to help Australians live healthier, active lives. The Commitment targets three areas: (1) the community, promoting energy balance through Together Counts, (2) the workplace, by promoting active workplaces, and (3) the marketplace, through product innovation and reformulation to reduce saturated fat, sodium and energy in food.
Coca-Cola South Pacific along with other industry members is committed to helping meet the target of 12.5% reduction in energy by 2015.