AUSTRALIA Wednesday July 18, 2017: Following the successful launch of Coca-Cola No Sugar in Australia, Coca-Cola Australia has today announced it will complete the phase out of Coke Zero beginning from August 1.
Coca-Cola Australia Marketing Director Lucie Austin said Australians had overwhelmingly said ‘Goodbye to Coke Zero’ and ‘Hello to Coca-Cola No Sugar’ in its first year in market.
“We said that we would let people decide and we are pleased to say the results are in – Australians have decided that Coke No Sugar is it,” Ms Austin said.
“Australians have embraced Coke No Sugar – which from day one was carefully crafted to taste even more like Coca-Cola Classic, but without the sugar.
“It is no surprise that people are preferring it over Coke Zero – just as we have seen where we have launched this new recipe around the world.”
In development at the company’s US headquarters for more than five years, the Coca-Cola No Sugar recipe was designed as the next generation of Coca-Cola without sugar.
“The new recipe for Coke No Sugar was intended to replace Coke Zero in Australia – and is known as Coke Zero Sugar in other markets,” Ms Austin said. “Coke No Sugar marked the latest step in the evolution of our sugar-free Coke recipes that began with Diet Coke in 1982 and continued with Coke Zero in 2006.”
“Not only did we want it to taste more like Coke, we wanted the experience of drinking Coke No Sugar to be as close as possible to the refreshment of ‘The Real Thing’. We think it’s the closest we have ever come to the taste of classic Coca-Cola.”
Ms Austin said Coke No Sugar had eclipsed expectations since it launched in Australia in June last year.
“We can reveal that close to 3.5 million Australians have enjoyed a Coke No Sugar since launch and many of them are now regular drinkers,” Ms Austin said.
“We are also seeing that the rapid growth of Coke No Sugar is helping to expand the low and no sugar drinks category overall.”
The phase out of Coke Zero, which is already well underway, will continue throughout August and is due to be complete by September.
The launch of Coke No Sugar is part of Coca-Cola’s commitment to reducing sugar, with the company recently signing up to an industry-wide pledge to reduce sugar by 20% across its portfolio of sales by 2025.
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ABOUT COCA-COLA SOUTH PACIFIC
The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries. Our portfolio in Australia includes Coca-Cola, Coca-Cola No Sugar, Fanta, Sprite and Powerade. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. Together with our bottling partner we have made a commitment to reduce sugar across our portfolio by 10% by 2020, as well an industry-wide pledge to reduce sugar across the industry by 20% by 2025. We’re also working to reduce our environmental impact by replenishing water and promoting recycling. With our bottling partners, The Coca-Cola Company employs more than 700,000 people, bringing economic opportunity to local communities worldwide. Coca-Cola Amatil (Aust) Pty Ltd is the authorised manufacturer and distributor of The Coca-Cola Company’s beverage brands in Australia. Coca-Cola South Pacific Pty Ltd is an indirect wholly owned subsidiary of The Coca-Cola Company and provides marketing, technical and quality services to The Coca-Cola Company in Australia. For more information, visit Coca-Cola Journey at www.coca-colajourney.com.au, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.