Australia, Tuesday May 28th, 2019 -
As the newest brand in the dairy segment, Nutriboost offers both great taste and nutrition. It has been rated 5 Stars on the Health Star Rating system.
Boosted with four key nutrients – calcium, protein, fibre and vitamin D - it offers a great nutritious alternative for Australians looking for a nourishing morning or afternoon snack.
Amruta Vaidya, Marketing Manager for Dairy,
“The diary category has evolved significantly as Australians increasingly look for ways to add nourishment to their diets,” she said.
“We took this as inspiration to create Nutriboost, which packs in plenty of nutritional punch, including protein, calcium, fibre and Vitamin D, making it a great option for in-between meal times.
“It tastes delicious and will be the perfect pick-me-up for busy families needing a nutritious boost whether they are ‘on the go’ or at home.”
The new product launch will be supported with an integrated marketing campaign led by a new TVC and spanning digital media, POS, and in-store sampling and will run from now until 2020.
The Nutriboost range will be available in three flavours: chocolate, vanilla and banana – all with no added sugar.
The launch is part of The
Nutriboost will be available in selected retailers from the end of May and comes in 250ml and 340ml sized recyclable bottles.
The Health Star Rating is a front-of-pack labelling system that rates the overall nutritional profile of packaged food and beverages and assigns a rating from ½ a star to 5 stars. It provides a quick, easy, standard way to compare food and beverages. It was developed by federal and state governments in collaboration with industry, public health and consumer groups.
- Media – UM
- Creative – McCann
- Shopper – Geometry
- Digital – Reprise
- Social – One Green Bean
For more information contact Red Agency at the details in this pdf.
Download assets here.