The only energy drink with a great Coca-Cola taste
Australia, Friday June 14: Coca-Cola Australia today announces the launch of the first energy drink with a great Coca-Cola taste, Coca-Cola Energy.
The first energy drink launched under the Coca-Cola brand, Coca-Cola Energy features ingredients including caffeine and guarana. It will start appearing in stores across Australia from late June in 250ml cans and will also be offered in a great tasting no sugar option.
“Coca-Cola Energy is an energy drink with a delicious and refreshing taste of Coca-Cola,” said Coca-Cola Global Chief Marketing Officer, Sparkling Business, Javier Meza.
“We kept this at the heart of how we developed the recipe and are proud to offer it under the Coca-Cola brand, inviting people to try a new and different energy drink that is designed to complement upbeat and busy lives,” he said.
Coca-Cola Australia’s Marketing Director, Lucie Austin, said Coca-Cola Energy is the latest example of the company’s strategy to offer people a wider range of drinks for different lifestyles and occasions.
“We’re launching Coca-Cola Energy with and without sugar and we’ll continue to expand and diversify our range of products to offer Aussies a wider choice of drinks.
“We think it will appeal to busy people on the go who are looking for an extra energy kick with a great Coca-Cola taste,” she said.
Featuring a distinctive design, Coca-Cola Energy is aimed at young adults (18-39) and will be supported by an integrated marketing campaign. Coca-Cola Australia will not directly market Coca-Cola Energy to anyone under the age of 18 or promote it to be mixed with alcohol.
Coca-Cola Energy was launched earlier this year in markets including Spain, Hungary, and Great Britain and will roll out in additional markets throughout 2019.
Coca-Cola Energy will be available in stores nationally from June 26. It will be available in 250ml cans and 4 x 250ml packs. The range includes a great tasting no sugar option.
For more information please contact Coca-Cola Australia at the details in this pdf.
About Coca-Cola South Pacific: The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries. Our portfolio in Australia includes Coca-Cola, Coca-Cola No Sugar, Fanta, Sprite, Powerade and others. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. Together with our bottling partner we have made a commitment to reduce sugar across our portfolio by 10% by 2020, as well an industry-wide pledge to reduce sugar across the industry by 20% by 2025. We’re also working to reduce our environmental impact by replenishing water and promoting recycling. With our bottling partners, The Coca-Cola Company employs more than 700,000 people, bringing economic opportunity to local communities worldwide. Coca-Cola Amatil (Aust) Pty Ltd is the authorised manufacturer and distributor of The Coca-Cola Company’s beverage brands in Australia. Coca-Cola South Pacific Pty Ltd is an indirect wholly owned subsidiary of The Coca-Cola Company and provides marketing, technical and quality services to The Coca-Cola Company in Australia. Learn more at www.coca-colajourney.com.au and follow us on Twitter, Instagram, Facebook and LinkedIn.