Born: The launch of Diet Coke, the first extension of the
Diet Coke was officially introduced to the world at Radio City, NYC in 1982 with the Rockette dancers. It launched in Australia one year later. By the end of 1986 it became the world’s top low kilojoule drink.
Did you know ― Diet Coke made history as the first additional trademarked
With such a rich heritage, landmark birthdays are to be expected.
In 2013, Australia celebrated Diet Coke’s 30th with a remake the iconic 1990’s Diet Coke Hunk ad, this time featuring Aussie model and carpenter, Matt Wilson. The campaign proved a hit with Aussie fans, helping to launch Matt’s acting career on popular soap, Neighbours.
Famous fashion collaborations have also made this Coke a pop-culture icon. Diet Coke’s packaging has been outfitted in limited addition designs by Jean Paul Gaultier, Karl Lagerfeld, Matthew Williamson, Patricia Field, Marc Jacobs and most recently by London-based luxury designer Jonathan Anderson.
Taste: Distinct, unique and a lighter taste to
Fan base: Diet Coke is especially loved by women.
Born: First launched in North America in 2005, and a year later in Australia.
Did you know ― Coke Zero is Coca-Cola’s second most popular drink and Australia is credited with launching its success?
When Coke Zero launched in the United States, it debuted with white packaging. It was thought that white cans and bottles would help the brand stand out on supermarket shelves. But the new design did not ignite the market. So
Taste: Closer in taste to the original Coke but with zero sugar.
Fan base: Coke Zero is loved by both men and women.
Born: First launched in Argentina in 2013 and in Australia early 2015.
Did you know ― Stevia, which helps sweeten Coke Life, has been used for its natural sweetness for hundreds of years throughout parts of the Amazon?
A plant in the chrysanthemum family, the stevia leaf is a unique source of intense natural sweetness that grows in the Amazon Jungle on the border of Paraguay and Brazil in South America, as well as other parts of the world including Asia and Africa. With zero kilojoules and 200 times the sweetness of sugar, the locals eat it raw, include it in their tea and use it in their cooking.
Taste: Coke Life has the great taste you would expect from Coca-Cola but with 35% less sugar and kilojoules, compared to the original.
Fan base: People who want to save on kilojoules.
More on Journey
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Coca-ColaJapan Stays Ahead in One of the Most Innovative Beverage Markets in the World
Coca-ColaChile Got More Consumers Trying Coke Zero
The Chronicle Of
Coca-Cola: Birth of a Refreshing Idea
- Coke’s Way Forward: New Business Strategy to Focus on Choice, Convenience and the Consumer
- Our Way Forward: Outside The Bottle