We seek to be aligned with the things that people care about and, year after year, our consumers tell us that they are passionate about sports and the world’s pinnacle sporting event, the Olympic Games. Today, our research shows that the magic of the Olympic Games is alive and strong. The Olympic Games are a truly global event, giving Coca-Cola a unique opportunity to refresh and celebrate with sports fans in the more than 200 countries where we do business. Coca-Cola has been associated with the Olympic Games continuously since 1928, longer than any other corporate supporter.