31 May 2013, Sydney Australia – To celebrate 30 years in Australia, the iconic Diet Coke Hunk is back to spice up the lives of Aussie Diet Coke drinkers with an irresistible new marketing campaign.
The hugely successful UK TVC entitled ‘Gardener,’ which got tongues wagging all over the globe will hit Australian screens to give local Diet Coke drinkers a piece of the action. Diet Coke has also enlisted the Hunk for an exclusive promotion for Woolworths customers.
Playing up the friendly rivalry between Australia and the UK, consumers will be called on to vote for their favourite Hunk. The choice between star of the UK TVC, Hunk Andrew Cooper, or newly recruited Aussie, Hunk Matt Wilson, will see Diet Coke drinkers in with the chance to win a share of $100k cash instantly1.
To enter, consumers need to:
“Girls everywhere remember the iconic Diet Coke hunk advertisements and we’re excited to bring him back for the 30th anniversary of the brand,” said Pamela Wyatt, Diet Coke Marketing Manager.
“With the local twist of Aussie Hunk Matt Wilson, we’re thrilled to give Aussie Diet Coke drinkers, not one but two reasons to kick back and enjoy a refreshing Diet Coke break.”
T he Diet Coke Hunk campaign will run until June 30 through multiple touch points including the rollout of the TVC, cinema, digital, in-store point-of-sale, social media, experiential activations and the exclusive promotion with Woolworths.
The new TVC is sure to get a new generation of pulses racing, with a 21st century take on the revolutionary ads from the ‘90s2. The action features British model, Andrew Cooper, in the role of the 2013 ‘DIET COKE Hunk’, starring alongside a group of fun-loving female friends set in a park. You can view the TVC online, here .
DIET COKE drinkers can pick up new limited-edition pack DIET COKE in grocery, convenience store and petrol outlets from this month.
150x$500 cash prizes every week from June 4 - June 30 2013
2The Diet COKE Hunk’s building site was first overlooked by office workers in 1994. The Diet COKE break phenomenon evolved again in 1997 and 2007. Source: Diet COKE UK
TEAM DIET COKE includes: Ogilvy, IKON Communications, Wunderman, Satellite, Momentum, Fuel and Pulse Communications