The Coca-Cola MENA Scholars Program
August 9, 2012 - The Coca-Cola MENA (Middle East & North Africa) Scholars program was implemented in 2012 to help support entrepreneurship among Moroccan, Algerian, Tunisian, Egyptian, Jordanian and Palestinian college students. In an effort to support and to empower the next generation of business and social entrepreneurs across the region, in 2012 The Coca-Cola Company & the State Department have partnered with the Kelley School of Business at Indiana University to develop a one-month entrepreneurship education program for 100 Arab college students. To apply for the scholarship, students submitted ideas about how to "Make Tomorrow Better" in their country by creating a new business or a new community initiative that responds to a specific local need. Almost 5,000 students from across the region submitted ideas via social media, and the US embassy in each country chose the finalists. At Indiana University the students developed business plans to implement their ideas when they returned to their home countries upon completion of the program.