Do you want to help change a life? Here’s your chance.

The Australian Indigenous Mentoring Experience (AIME) is running National Hoodie Day on, Friday July 10.

National Hoodie Day is the major winter fundraiser for AIME.

When you buy a hoodie you will be supporting AIME's education program for Indigenous kids. Students completing the program are proven to finish school and transition through to university at the same rate as every Australian child — effectively closing the gap in educational outcomes.

The more people who buy a hoodie, the more Indigenous kids AIME can support.

The AIME hoodie represents Indigenous success.

AIME’s CEO and founder Jack Manning Bancroft created National Hoodie Day in 2010, as a symbol to encourage positive change — he hopes that eventually people will relate the word “Indigenous” with “success”.

Jack wants National Hoodie Day to reinforce the message that “for every step forward you take in life, you throw a hand back to bring someone with you.”


AIME and Target Australia collaborate to launch a new design for 2015 National Hoodie Day

Target has thrown their retail might behind Hoodie Day, to produce the latest style.

The “NHD 2015 Hoodie” features bright yellow lining and a graphic pattern on the sleeve, spelling out AIME’s journey, drive and determination to help Indigenous students succeed.

The design is cool. The message is moving. Imagine Indigenous young people “leaping the gap”? The words read:

“Born on the streets of Sydney, now sweeping the nation. It begins, 25 uni mentors, 25 Indigenous kids, one idea! From little things big things grow. Mentors unlocking limitless potential. Kids getting through school. Together we are better. Indigenous school captains, doctors, lawyers, scientists, teachers, prime ministers. Imagine what’s possible. 10,000 kids by 2018. Smashing stereotypes. Leaping the gap. Don’t look back. A country dancing to the beat of Indigenous success.”




Hoodie Day 2015
Pocket tee artwork by Shania Alderidge from Eden, NSW. Shania is a Year 10 AIME mentee in the University of Wollongong (Bega) program.



A new chapter in the AIME story — AIME Apparel

Ashley Maroney, an Indigenous high school student from Willagee, and Molly Bundamarra from Clontarf Aboriginal College, have been given the opportunity to see their stories worn proudly by thousands of people thanks to the launch of AIME Apparel.

Ashley and Molly were among 1,000 Year 9 students who took part in AIME’s art modules, last year. This year, 22 of those students, including Ashley and Molly, were chosen to participate in paid Art Internships with AIME, and have their artwork printed on the new line of pocket tees, launched in time for National Hoodie Day.

“When people look at my artwork I want them to feel happy because of all the bright colours and patterns,” said Ashley.

I used the Aboriginal symbol for human tracks, leading towards an altered version of the symbol for meeting place. I did this because I believe we all meet at AIME even if we’re from different places.

You can catch more stories from AIME kids and their artworks at AIME Apparel.



Hoodie Day 2015
Pocket tee artwork by Molly Bundamarra, a Year 10 AIME mentee in the Curtin University program. Molly is from Wyndham, Kalumburu and Oombi.



How you can get involved?

This year’s National Hoodie Day is extra special — it falls within NAIDOC week, which celebrates the history, culture and achievements of Aboriginal and Torres Strait Islander peoples.

So wear your hoodie with pride, knowing you’re making a difference in the lives of Indigenous high school kids.
You can buy AIME Apparel hoodies and T-shirts from the online shop.






Hoodie Day 2015

Why the Coca-Cola Australia Foundation supports AIME



Jack Manning Bancroft founded AIME nine years ago as a 19 year-old Sydney University student with a group of his friends. They started working with 25 Indigenous high school kids and 25 university students.

In 2015, AIME is connecting approximately 4,500 mentees with 1,600 mentors across 37 locations, in partnership with 18 Australian universities. Last year, 93.2% of AIME’s Year 12 kids completed school, which is 6.7% above Australia’s non-Indigenous rate of 86.5%.

Coca-Cola Australia Foundation has proudly supported AIME since 2011.

With the help of supporters like the Coca-Cola Australia Foundation, by 2018 AIME will engage 10,000 Indigenous high school students across Australia every year.

And, with the amount of young Indigenous talent out there, it’s well within reach. As AIME founder Jack says, “One day, Australia will be the envy of the world when we produce a generation of talented kids that inspire us all.”