The Santa Claus we all know and love – that big, jolly man in the red and white suit with a white beard – didn’t always look the way he now does.
In fact, many people are surprised to learn that prior to 1931, Santa was depicted as everything from a tall gaunt man to a spooky-looking elf. He has donned a bishop's robe and a Norse huntsman's animal skin.
In fact, when American cartoonist Thomas Nast drew Santa Claus for Harper's Weekly in 1862, Santa was a small elflike figure. Nast continued to draw Santa for 30 years, changing the colour of his jacket from tan to the red he’s known for today.
Here are a few other secrets that our colleagues at Coca-Cola Journey USA.
1. Santa has been featured in Coke Ads since the 1920s
In 1930, artist Fred Mizen painted a department store Santa in a crowd drinking a bottle of Coke. The ad featured the world's largest soda fountain and was used in print ads that Christmas season.
2. Coca-Cola helped shape the image of Santa
In 1931 the company began placing Coca-Cola ads in popular magazines. Archie Lee, the advertising executive working with The Coca-Cola Company, wanted the campaign to show a wholesome Santa who was both realistic and symbolic. So Coca-Cola commissioned American illustrator Haddon Sundblom to develop advertising images using Santa Claus — showing Santa himself, not a man dressed as Santa.
For inspiration, Sundblom turned to Clement Clark Moore's 1822 poem "A Visit From St. Nicholas" (commonly called "'Twas the Night Before Christmas"). Moore's description of St. Nick led to an image of a warm, friendly, pleasantly plump and human Santa. (And even though it's often said that Santa wears a red coat because red is the colour of Coca-Cola, Santa appeared in a red coat before Sundblom painted him.)
From 1931 to 1964, Coca-Cola advertising showed Santa delivering toys (and playing with them!), pausing to read a letter and enjoy a Coke, visiting with the children who stayed up to greet him, and raiding the refrigerators at a number of homes.
3. The "new Santa" was based on a salesman
In the beginning, Sundblom painted the image of Santa using a live model — his friend Lou Prentiss, a retired salesman. When Prentiss passed away, Sundblom used himself as a model, painting while looking into a mirror. Finally, he began relying on photographs to create the image of St. Nick.
People loved the Coca-Cola Santa images and paid such close attention to them that when anything changed, they sent letters to The Coca-Cola Company. One year, Santa's large belt was backwards (perhaps because Sundblom was painting via a mirror). Another year, Santa Claus appeared without a wedding ring, causing fans to write asking what happened to Mrs Claus.
The children who appear with Santa in Sundblom’s paintings were based on Sundblom's neighbours — two little girls. So he changed one to a boy in his paintings.
The dog in Sundblom’s 1964 Santa Claus painting was actually a grey poodle belonging to the neighbourhood florist. But Sundblom wanted the dog to stand out in the holiday scene, so he painted the animal with black fur.
4. Santa Claus got a new friend in 1942
In 1942, Coca-Cola introduced " Sprite Boy," a character who appeared with Santa Claus in Coca-Cola advertising throughout the 1940s and 1950s. Sprite Boy, who was also created by Sundblom, got his name due to the fact that he was a sprite, or an elf. (It wasn’t until the 1960s that Coca-Cola introduced the popular beverage Sprite.)
5. Santa became animated in 2001
In 2001, the artwork from Sundblom's 1962 painting was the basis for an animated TV commercial starring the Coca-Cola Santa. The ad was created by Academy Award-winning animator, Alexandre Petrov.
Beloved by children and adults alike, Santa Claus has truly made a permanent mark in our world today. From folkloric origins to the modern day interpretation we see today, Santa Claus remains to be an iconic Christmas figure for all.
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