In its ongoing transformation into a growth-oriented total beverage company, The Coca-Cola Company has announced several new senior leadership appointments in its global leadership team in Atlanta.
This May saw chief operations officer James Quincey take up the role of president and chief executive of The Coca-Cola Company.
“We are moving quickly to structure our organisation for faster growth and to ensure we can respond to the fast-changing needs of our customers, system and associates around the world,” James said.
“Each of the leaders named today is highly capable and understands our clear mandate for change, and I look forward to partnering with them as we transform our business for the future.
“The organisational announcement is another building block in our company’s transformational journey,” he said.
The changes support work already under way to create a leaner, more agile corporate organisation that is focused on strategy and vital strategic initiatives.
This includes innovation and portfolio growth through leading brands and categories.
This latest round follows changes James made to the company’s international operations leadership team last year.
Leaders who have assumed new or expanded responsibility in the organisation include:
Francisco Crespo, who previously served as president of the Mexico business unit has filled the newly created role of chief growth officer. A 28-year company veteran, Francisco is now leading the global marketing, corporate strategy, and customer and commercial leadership teams to create a consolidated team with a clear mandate for driving global growth across five strategic beverage categories.
Francisco is uniquely qualified for this role, having successfully led the expansion of the total beverage portfolio in each of the key Latin America markets in which he has worked. Since 2013, he has overseen the continued expansion of products and brands in Mexico, one of the company’s most important international business units.
To read Francisco’s biography, click here.
To read Robert’s biography, click here.
To read Barry’s biography, click here
The global technical team led by Dr Ed Hays includes a newly created integrated services team led by Robin Moore and a new business transformation team led by Mark Eppert reporting to Kathy.
The integrated services team is focusing on financial, procurement and associate shared services, while the business transformation team is responsible for driving the changes needed to implement the company’s new operating model, including productivity and zero-based budgeting work.
To read Kathy’s biography, click here.
Brent Hastie, previously senior vice-president, corporate strategy and planning, is the new chief financial and supply chain officer for Coca-Cola North America. Brent joined the company in 2006 and has held numerous finance, strategy, commercial and brand leadership roles in corporate, Coca-Cola refreshments and the North America group. He will report to Sandy Douglas, executive vice-president and president, Coca-Cola North America.
To read Jennifer’s biography, click here.
To read Beatriz’s biography, click here.
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