Up around Mackay they’ve got a saying: “There’s no use being green if you’re in the red.” Life-long sugarcane farmer Tony Bugeja agrees.
That’s why, for the past seven years, Tony’s been involved in Project Catalyst — a partnership between The Coca-Cola Foundation, World Wildlife Fund Australia, farmers, and natural resource management groups to reduce the environmental impact of sugar farming on the Great Barrier Reef.
“In the beginning, I’ve got to admit, I was a little bit nervous,” Tony said. But it didn’t take Tony long to discover that farmers and conservationists had more in common than not.
“Farming practices that improve water quality can generate good economic return. It’s a simple equation — if we harm our water, we lose money. We simply can’t afford not to work sustainably.
“But it’s not just about keeping our own farm going. What we do has impact further down the ecosystem.
By any measure, Project Catalyst is a success: From the original 15 sugarcane farmers (of which Tony was one), the initiative has grown to 78 farmers, improving the quality of an estimated 150 billion litres of water. Moreover, the Coca-Cola Foundation has invested around $6 million in the last seven years.
For Tony, one of the most valuable elements of the project is having the opportunity to share expertise and ideas with the farmers, economists and agronomists involved. “Innovation and collaboration go hand in hand. So I’m always looking to challenge my own thinking and learn from others,” he said.
More on Journey
- The Road to 2020: How Coca-Cola aims to empower five million women around the world
- Striking A Balance: Coca-Cola Achieves 2020 Water Replenishment Goal
- 5 Ways Coca-Cola Made a Difference in 2016
- Sugar Cane Farmers Working to Preserve the Great Barrier Reef for Future Generations
- Ride of a Lifetime: Sam Willoughby Rolls Into Adelaide for Happiness Cycle 2016