LISTEN AND SHARE TO BEAT HIVMany Australians believe the threat of AIDS is behind us. But, in reality, 650 babies are born HIV positive every day. The good news, however, is that a world without AIDS is just within reach. To help fight the spread of this incurable disease, Coca-Cola is partnering with (RED) to raise funds to end mother-to-child transmission of HIV.
Ahead of World AIDS Day on December 1, Coca-Cola and (RED)’s Share The Sound Of An AIDS-Free Generation campaign uses new music to raise money for life-saving medication. Each week, an exclusive new track from artists including Queen, Aloe Blacc and Avicii will be released via iTunes.
As an added incentive, listeners who choose to donate a little extra via Omaze.com/CokeRed have the chance of winning a once-in-a-lifetime experience with one of the world’s hottest artists, including three amazing concerts in three different cities with EDM-doyen Avicii.
While travelling the world with your favourite band would be, undoubtedly, pretty cool, the real reward is that your donation directly funds medication that can save a kid’s life. That same medication can reduce the risk of mothers passing the disease onto their babies by 95 percent.
The increased effectiveness of these antiretroviral medicines has seen the world reach a tipping-point, where for the first time ever, more people accessed treatment for the first time than were newly infected with HIV.
“There is much to celebrate, but we must also renew our vow to wrestle this virus to the point it becomes part of our history not our present,” said Bono, who co-founded (RED) in 2006 with Bobby Shriver.
“Music fans have been a real army in the fight against AIDS, we hope this campaign will swell the ranks.”
Coca-Cola is a long-time partner in the fight against AIDS, supporting (RED) with $5 million since 2011.
“These recent numbers have given us hope that this generation can end the AIDS pandemic,” said Anne Carelli, senior manager of entertainment marketing for Coca-Cola Company.
“We were inspired to step up our commitment to (RED), both with our marketing and shift from solely awareness-building to include fundraising. We hope to continue Coke’s legacy of bringing together generations and inspiring them around a critically important cause.”
Coca-Cola (RED) songs are available for download on iTunes at www.iTunes.com/REDSound, and you can donate to the campaign (for chance to win an amazing experience) at Omaze.com/CokeRed.