When Coca-Cola purchased Cascade in 2013, the company met with an overwhelming social media reaction in response to a slight change in the formulation of its iconic product, Ultra-C. So, to ensure they got the flavour they know and love, Coca-Cola worked closely with local growers and Ultra-C fans to ensure the taste was spot on. 

The results of that collaboration will be revealed later this year, when Coca-Cola launches a new version of Cascade Blackcurrant Ultra-C, formulated especially with Tasmanian taste in mind. 

Working side-by-side with Tasmanian fruit growers, taste experts, and passionate supporters of Ultra-C, Coca-Cola reformulated the blackcurrant drink with a new refined flavour that’s much closer to its original taste. 

Now with 10 percent more fruit juice, 24 percent less sugar and the natural aroma for fresh blackcurrant, the new Ultra-C is made entirely from berries grown and picked in the state.  

The new Ultra-C is one product that benefits from a recently-announced three-year fruit supply deal with Tasmanian grower Rob Clark of Lanoma Estate at Westerway to supply Tasmanian grown blackcurrants and raspberries for their range of Cascade non-alcoholic beverages

During her childhood in Tasmania, Coca-Cola Amatil managing director, Alison Watkins grew up drinking Ultra-C, so she knows exactly what the product meant to locals. “I know how much Ultra-C means to the people of Tasmania and across Australia. We are proud to be a company that both listens and acts on consumer feedback,” she said. “That’s why I’m excited to announce we’ve been working with a team of passionate Tasmanians to introduce a new refined taste, which I believe, as an avid Ultra-C fan myself, is much closer to the original taste.

The reformulated Cascade Blackcurrant Ultra-C will be in stores from mid-2015.