Ted Ryan is Director of Heritage Communications at The Coca-Cola Company:
Recently I was interviewed by a journalist about a Georgia man who claimed to have the secret formula for
. That week there had been an eBay listing for a document that was being offered with a "buy it now" price for the princely sum of $15 million. While careful to indicate that he could not guarantee it was authentic, the seller had a document that he purported was a version of our secret formula. I chuckled when I saw the listing, because people have been claiming to know the formula for more than a century. The price does appear to have increased a little though!
But you can sleep easy and save your money. The seller does not have the secret formula for
Coca-Cola. The formula is safely locked away in the Vault of the Secret Formula at the World of Coca-Cola in Atlanta.
Thanks to the millions of people who love
, the secret formula has a tremendous mystique in pop culture. As one might expect this eBay listing created quite a bit of media interest and questions. My answer is always the same. The formula is safe and sound in the vault at the World of
in Atlanta. ^TR