Coke No Sugar has launched in Australia after years of research to create the best tasting sugar-free Coke ever.
“We wanted the experience of drinking Coke No Sugar to be as close as possible to ‘The Real Thing’,” President of Coca-Cola in Australia, Roberto Mercadé, said.
Coke No Sugar was created over five years of research, recipe mixing and flavour trials, and is the new permanent member of the Coca-Cola family.
Developed by a team of experts at Coca-Cola US headquarters, Coke No Sugar has been designed to taste as similar to the original Coca-Cola Classic as possible.
Coke No Sugar is a great new choice for those who love the taste of Coke but are watching their sugar intake.
With Coke No Sugar, The Coca-Cola Company are making the leap from offering more choice to actively encouraging people to drink a no sugar option.
Roberto Mercadé said, “People are looking for a better balance in their diet and lifestyle, which is why we are changing the way we do things here at Coca-Cola.”
The Next Step in Evolution
Coke No Sugar is the product of years of research and marks the latest step in the evolution of sugar-free Coca-Cola recipes that began with Diet Coke in 1982.
“We continued that journey toward finding a recipe which tastes closer to Coke when we launched Coke Zero in 2006,” Roberto said. “Today, we are launching the next step in that evolution – Coke No Sugar.
Say Yes To Coke No Sugar
By downloading vouchers on mobiles, Shazam during TV ads and even at voice-activated outdoor advertising panels, more people than ever will be able to get free samples in more places and via more methods than ever before.
The Australian and New Zealand launch follows Coke No Sugar’s debut in Mexico last year, and the global rollout will be the biggest launch of a new Coca-Cola since Coke Zero was introduced over a decade ago in 2006.
Coke No Sugar will be available nationally from June 14, 2017 in all major and independent retailers.