For more than 100 years, people have enjoyed
The global production had a South American director, was filmed over two months in Romania with European actors, and screened in Australia before anywhere else in the world.
“The campaign focuses on the message that
The 30-second commercial shows a handful of interactions between characters, with each demonstrating how we enjoy different activities in different amounts.
Another section of the commercial shows the difference between being isolated and engrossed in technology, and using it constructively to connect with people around us.
“We loved the way the director wanted every vignette to tell a story,” said Marina. “It’s a positive and liberating message told with a sense of humour”
As a global company,
According to Marina, the commercial aims to celebrate difference while also speaking to our universal experiences.
“The thinking behind the campaign is that we all love to enjoy the good things in life, those things that give us pleasure and happiness – like love, rest, technology, goodies, or a really cold Coca-Cola,” Marina said.
“But as the commercial says, everything is more enjoyable in the right amount. That’s the message we try to convey through humour and situations that everyone can identify with.”
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Coca-ColaPhotographers Share Their Favourite 'Taste the Feeling' Images