by Phil Roberts, Customer & Commercial Director, Coca-Cola Australia
Phil Roberts, Commercial and Franchise Director Coca-Cola South Pacific
The Coca-Cola Company has a long history of stepping up to help to address societal, economic and environmental challenges affecting all of us. Today such an issue is obesity.
We believe we have a role to play and are committed to being part of the solution. That’s why we are announcing four business commitments which will apply everywhere we operate throughout Australia.
These commitments are:
- Increasing the availability of our smaller portion sizes.
- Offering more low kilojoule beverage options.
- Providing transparent nutritional information in more places.
- Helping get people moving by supporting physical activity programs.
Already we have taken a number of important steps, including introducing smaller portion sizes, to provide consumers with choice. Today our smaller packs (<250mls) are available in 80% of supermarkets*, and we continue to work to increase their availability for consumers.
Our broad portfolio includes nearly 60 low- and no-kilojoule beverages, representing nearly 25 per cent of our portfolio. We will continue to develop low-kilojoule alternatives in Australia for our beverage range and also continue to work with food scientists and nutritionists on innovative ingredients including all natural, low-kilojoule sweeteners.
We were one of the first in our industry to introduce front-of-package kilojoule information, back in 2007. And we are working to do more. From 2013 we will begin to place this information on our vending machines.
Lastly, to encourage active healthy living and inspire people to get moving we will be launching a cycling program towards the end of the year. The program involves a partnership with not-for-profit community organisation, Bicycle Network and is designed to improve physical activity levels by increasing access to bikes and motivating participants to get riding.
Obesity is a complex challenge and it will take strong and close collaboration across business, government and civil society to address. For our part we are committed to providing people with choices, as well as encouraging them to be more active, more often, and enjoy our drinks as part of a balanced diet and lifestyle.
We all need to work together and these actions are part of our long-term commitment to help address this complex issue.
*Where information is available. Comprises Woolworths, Coles, Supa IGA, Thomas Dux, Costco, Aldi, Franklins, Superbarn and Drakes
- Bicycle Network and Coca-Cola partner to get Australians moving
- Clear on kilojoules, nutrition labelling on vending machines