Near the end of the first half of Sunday's Big Game, Coca-Cola premiered “It’s Beautiful,” a 60-second salute to all Americans and the Coca-Cola moments they share.
Set to “America the Beautiful” sung by Americans in seven languages, the spot features scenes showcasing the country’s expansive landscapes -- from the Pacific shores to the desert Southwest -- interspersed with American neighborhoods, metro cityscapes and tucked-away cafes. “It’s Beautiful” was created to celebrate Coke moments among all Americans who together enjoy ice-cold, refreshing Coke. The ad provides a snapshot of the real lives of Americans representing diverse ethnicities, religions, races and families, all found in the United States.
“For 127 years,
Bayne adds, “‘It’s Beautiful’ is exactly what
As in years past,
"For centuries America has opened its arms to people of many countries who have helped to build this great nation," said Sonya Soutus, senior vice president of Public Affairs and Communications, Coca-Cola North America. "We believe 'It’s Beautiful' is a great example of the magic that makes our country so special, and a powerful message that spreads optimism, promotes inclusion and celebrates humanity – values that are core to us and that matter to
This marks the eighth consecutive year
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