Drawing on lessons learned throughout his life and 30-year
“Like you, I was given the great gift of meeting and befriending wonderful people from distant lands and all walks of life,” the Coke chairman and CEO told the students representing eight countries, who recently completed the month-long
Kent offered four key pieces of advice with the young social entrepreneurs:
1. Never eat alone.
Maintain and build your relationships, and always be open to meeting new people and learning from them. Personal connections are invaluable.
2. It’s about repeating success, again and again.
Building a business—your own or someone else’s—is not about success.
3. Develop an abiding respect for cash.
Keep some on you at all times. Touch it, feel it and know it’s real. Never let money become an abstraction.
4. Learn something new every day.
You’re either growing… or you’re losing ground. There’s no standing still.
“Remember also that this is your start-up phase – your chance to be a great agent for positive change,” Kent concluded. “Chances are, you won’t start out perfectly, but don’t see your missteps as mistakes. Instead, they’re opportunities for learning new perspectives."
More on Journey
Coca-ColaChile Got More Consumers Trying Coke Zero
Coca-Cola5by20 Mentoring Program Empowering Young Women
Coca-ColaMake Time for What Matters
- Coke’s Way Forward: New Business Strategy to Focus on Choice, Convenience and the Consumer
- Coca-Cola Gave Back $106 Million to Community Organisations Around the World in 2016