Australia, Monday 31 October 2016: Coca-Cola South Pacific has today announced the world premiere of its brand new limited edition flavour, Coca-Cola Ginger, in Australia as it continues to innovate in market and deliver Coke 'specialness' to the Australian public.
The new offering gives consumers a refreshing ginger twist on the classic Coke taste, aimed at attracting occasional and lapsed
Targeting young adults, Coca-Cola Ginger is set to disrupt the market and drive taste reappraisal across the entire Coke range, building brand awareness and elevating purchase consideration.
Marketing activity for Coca-Cola Ginger will be primarily driven via the brand's owned social and influencer channels, while it will also feature heavily across the brand's multi-channel integrated marketing and experiential strategy for Summer.
The launch of Coca-Cola Ginger comes as a result of
"We are confident the new flavour will be perfect for our audience, with research revealing that ginger is particularly popular during the Summer months. Introducing Coca-Cola Ginger to market is the ideal way to spearhead our exciting and unexpected Summer campaign that we're confident will capture the imagination of Australia."
The packaging for Coca-Cola Ginger will be distinct, with premium gold used throughout the labels and bottle caps to highlight the exclusivity of the product as well as differentiate it from the core Coke TM range.
Limited edition packs will be available in Coles, Woolworths, independent retailers and petrol and convenience stores in a variety of pack sizes from late October through Summer 2016/17.
For more information, contact Red Agency at the bottom of this PDF.
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