Brand new Happiness Cycle bikes donated to Morwell community

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VICTORIA: 6 November 2015: Hundreds of teens from Morwell Victoria are invited to take part in The Happiness Cycle, an initiative by Coca-Cola and Bicycle Network that aims to get teens across Australia more active.

Riding into Morwell, Victoria on 20th and 21st November 2015, The Happiness Cycle will be holding two events, inviting pre-registered schools to attend on Friday and opening the event to all teenagers aged 13-17 in the wider community on Saturday. 

Since 2013, the community-based cycling program has donated over 7500 bikes in more than 30 communities, encouraging Australian teens to be more active by riding bikes. Research suggests 63% of people aged 10-19 are physically active less than once a week1, a statistic that enhances the importance of programs such as The Happiness Cycle.

Teens attending The Happiness Cycle event will be given the ultimate cycling day out and learn everything from bike mechanics and maintenance to core riding skills such as road safety, balance, awareness and endurance all on a specially built obstacle track.

1 Based on survey of 2.2 million participants. Source: Gemba Active Sports Participation Study.

Bicycle Network CEO Craig Richards, says, "We’re really excited to be visiting Victoria for The Happiness Cycle again after highly successful events in the program   so   far.   Riding a   bike   gives   teens   an   opportunity    to    enjoy  their independence as well as increasing their physical wellbeing”.

Supporting The Happiness Cycle for the second year in a row is BMX World Champion, London 2012 Olympic Silver medallist, Rio hopeful and The Happiness Cycle ambassador, Sam Willoughby, who is encouraging teens to get in and give cycling a go.

Willoughby says, “Cycling is a great way for teens to spend their spare time having fun with mates. Riding a bike has given me some amazing opportunities and is a sport I have enjoyed since I was a kid. I’ve seen the positive impact The Happiness Cycle has on teens, and look forward to seeing more happy faces having fun and being active throughout this program.”

In July 2013, Coca-Cola made four business commitments to help to address the issue of obesity in Australia. One of these commitments was to help get people moving by supporting physical activity programs. The Happiness Cycle program is at the heart of this commitment by encouraging thousands of Australian teens to get active with bikes to motivate them to get moving. For more on our commitments and The Happiness Cycle program, visit www.coca- colajourney.com.au

For more information contact Adhesive Public Relations at the bottom of this PDF.

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About Coca-Cola
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit www.theCOCA-COLAcompany.com, follow us on Twitter at twitter.com/CocaColaCo or visit our blog at www.COCACOLAblog.com.
 
The Coca-Cola Company is represented in Australia by Coca-Cola Amatil and Coca- Cola South Pacific. For more information about our Company, please visit our website at www.coke.com.au
 
In July 2013, we made four business commitments to help to address the issue of obesity in Australia. These commitments are to increase the availability of our smaller portion sizes, offer more low kilojoule beverage options, provide transparent nutritional information in more places and help get people moving by supporting physical   activity   programs.   For   more   on   our   commitments, visit www.coca-colajourney.com.au.

About Bicycle Network:
  • Charity that promotes the health of the community – combating physical inactivity by getting ‘More People Cycling More Often’.
  • Owned collectively by nearly 50,000 members.
  • Campaigns to improve bike-riding facilities.
  • Conducts national behaviour change programs – Ride2Work and Ride2School.
  • Runs world-class events, including the RACV Great Victorian Bike Ride, Around the Bay and the Peaks Challenge Series.
For more information visit bicyclenetwork.com.au