July 4, 2013, Sydney,
Australia – CASCADE
non-alcoholic beverage brand has now joined the Coca-Cola portfolio and has
been revitalised to drive sales as the range hits shelves from early August.
The range of adult sparkling drinks, sparkling apple
juice, fruit syrups and cordials have been refreshed in a sophisticated new
packaging design, as well as improved formulations. We are also delighted to
announce a new range of CASCADE mixers, which include tonic
water, dry ginger ale, soda water, cranberry, lime and soda.
“Under the CASCADE brand we will now be able to
offer a complete portfolio of drinks to suit the needs of adult consumers,”
Bonpain, CASCADE Marketing Manager.
“We are proud to build on the brand heritage of CASCADE
which has been refreshing Australian’s for more than 100 years. With strong
investment in a major brand refresh this year, CASCADE is set to make a
lasting impact,” says Bonpain.
“For some time, we have been looking for opportunities
to expand our portfolio of beverages to appeal to a broader base of Australian
adult consumers, in a category worth an estimated $1.2 billion, growing +10%*. This acquisition is part of our plans for
growth in this area,” says Scott Cameron, Group Marketing Manager for New Growth Platforms at Coca-Cola.
- PASSPORT –
- MIX Inc. – POS and
key visual development
- Ben Coles – photography
- Schawk – packaging
- TPF – POS
*Source: Aztek Grocery MAT 31.03.13.
Includes : Mixers, Adult Sparkling, Sparkling water. Excludes cordials.
About The Coca-Cola
The Coca-Cola Company (NYSE: KO) is the world's largest beverage
company, refreshing consumers with more than 500 sparkling and still brands.
Led by ‘Coca-Cola’, the world's most valuable brand, our Company's portfolio
features 15 billion-dollar brands including ‘diet Coke’, ‘FANTA’, ‘Sprite’,
‘Coca-Cola Zero’, ‘Glaceau vitaminwater’, ‘Powerade’, ‘Minute Maid’, ‘Simply’,
‘Georgia’ and ‘Del Valle’. Globally, we are the No. 1 provider of sparkling
beverages, ready-to-drink coffees, and juices and juice drinks. Through the
world's largest beverage distribution system, consumers in more than 200
countries enjoy our beverages at a rate of 1.8 billion servings a day. With an
enduring commitment to building sustainable communities, our Company is focused
on initiatives that reduce our environmental footprint, support active, healthy
living, create a safe, inclusive work environment for our associates, and
enhance the economic development of the communities where we operate. Together
with our bottling partners, we rank among the world's top 10 private employers
with more than 700,000 system associates. For more information, visit www.thecoca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo or visit our blog at www.coca-colablog.com.
The Coca-Cola Company is represented in Australia by
Coca-Cola Amatil and Coca-Cola South Pacific. For more information about our
Company, please visit our website at www.coke.com.au