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Coca-Cola Refreshes its Range with Premium Crafted Cascade

03/07/2013
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Cascade premium

July 4, 2013, Sydney, AustraliaCASCADE non-alcoholic beverage brand has now joined the Coca-Cola portfolio and has been revitalised to drive sales as the range hits shelves from early August.

The range of adult sparkling drinks, sparkling apple juice, fruit syrups and cordials have been refreshed in a sophisticated new packaging design, as well as improved formulations. We are also delighted to announce a new range of CASCADE mixers, which include tonic water, dry ginger ale, soda water, cranberry, lime and soda.

“Under the CASCADE brand we will now be able to offer a complete portfolio of drinks to suit the needs of adult consumers,” said Caroline Bonpain, CASCADE Marketing Manager.

“We are proud to build on the brand heritage of CASCADE which has been refreshing Australian’s for more than 100 years. With strong investment in a major brand refresh this year, CASCADE is set to make a lasting impact,” says Bonpain.

“For some time, we have been looking for opportunities to expand our portfolio of beverages to appeal to a broader base of Australian adult consumers, in a category worth an estimated $1.2 billion, growing +10%*.  This acquisition is part of our plans for growth in this area,” says Scott Cameron, Group Marketing Manager for New Growth Platforms at Coca-Cola.

--Ends—

Agency Credits:

  • PASSPORT – packaging design
  • MIX Inc. – POS and key visual development
  • Ben Coles – photography
  • Schawk – packaging development
  • TPF – POS development

*Source: Aztek Grocery MAT 31.03.13. Includes : Mixers, Adult Sparkling, Sparkling water. Excludes cordials.

ENDS

                                                

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by ‘Coca-Cola’, the world's most valuable brand, our Company's portfolio features 15 billion-dollar brands including ‘diet Coke’, ‘FANTA’, ‘Sprite’, ‘Coca-Cola Zero’, ‘Glaceau vitaminwater’, ‘Powerade’, ‘Minute Maid’, ‘Simply’, ‘Georgia’ and ‘Del Valle’. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.8 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit www.thecoca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo or visit our blog at www.coca-colablog.com.

 

The Coca-Cola Company is represented in Australia by Coca-Cola Amatil and Coca-Cola South Pacific. For more information about our Company, please visit our website at www.coke.com.au