Press Releases

POWERADE to fuel sporting rivalry with the launch of the Powerade POWERSCORE

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Australia, Friday 24 March 2017: Coca-Cola South Pacific has unveiled POWERADE’s latest campaign Powerade POWERSCORE. The interactive offering is designed to tap into Australian’s inherent competitive spirt by enabling professional and amateur athletes across Australia to showcase their athletic ability and benchmark themselves against each other. Powerade POWERSCORE was officially launched at a special event at North Sydney Oval this week.  Australian

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PUMP launches new ‘PUMP up your team’ AFL campaign

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Australia, 14 March 2017: PUMP has been announced as the brand new official water of the AFL. The partnership will be supported by a new campaign – PUMP up your team – encouraging fans to show their team support, in a unique and active way, during the 2017 Toyota AFL Premiership Season. As part of the campaign, PUMP will change up its iconic packaging to feature all 18 AFL team names. These limited-edition packs will enable fans to select PUMP as

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New Coca-Cola with Stevia - a great taste with even less sugar

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Australia, 17 February 2017: Coca-Cola is launching the newest member of the Coke family this month - the great tasting, lower sugar Coca-Cola with Stevia. Coca-Cola with Stevia is an evolution of Coca-Cola Life and forms part of the company’s ongoing commitment to offer lower sugar options. Coca-Cola with Stevia has half the sugar of Coca-Cola Classic^. Previously, Coke Life had 35 per cent less sugar than Coca-Cola Classic. “Coca-Cola has had a

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FUZE TEA turns up the heat with new summer campaign

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Australia, 18 January 2016: Coca-Cola South Pacific has today announced details of its FUZE TEA summer campaign which will accelerate consumer trial and build on the already strong results achieved since launching last year. To achieve this, FUZE TEA will take ‘surprising fusions’ to the next level by closely aligning the product with food moments. Targeting 30-49 year old females, the brand is tapping into Australian consumers’ obsession with food,

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Coca-Cola’s new summer campaign delivers ‘A Perfect Serve’

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Australia, Tuesday December 20 2016: Coca-Cola South Pacific has today announced details of the fresh, surprising and visually inspiring creative content at the heart of its new 'Summer Classic' campaign. The campaign aims to drive reappraisal, build brand love and increase sales amongst young adults during the holiday season by enhancing the enjoyment and experience of drinking an icy-cold Coke in 'A Perfect Serve'. To bring the campaign to life,

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Glaceau smartwater launches major summer campaign fronted by Jennifer Aniston

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Australia, 6 December, 2016: Coca-Cola South Pacific has today announced details of Glaceau smartwater’s major new Australian summer campaign, fronted by global superstar Jennifer Aniston who has been brought on board as brand ambassador. Off the back of huge global success in the US and UK markets, the campaign reflects Coca-Cola's commitment to the premium water category, leveraging a significant marketing opportunity to drive category value over

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Sprite focuses on digital innovation for #needasprite campaign just in time for summer

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Australia, 29 November 2016: Coca-Cola South Pacific has today announced the launch of Sprite's new digitally led #needasprite summer campaign. The campaign plays up the fun and refreshing nature of the brand, helping young adults 'cut through the heat' in awkward situations by enabling them to maintain their cool with a Sprite. In order to most effectively reach their target audience of young adults aged 16-29, the multi-million dollar #needasprite

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POWERADE challenges Aussies to 'Smash the Sweat' with exclusive limited edition Summer of Sport packs

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Australia - Friday November 11, 2016: Coca-Cola South Pacific has today announced details of POWERADE's new Australian Summer campaign 'Smash the Sweat'. The campaign encourages consumers to smash the sticky, humid conditions associated with the season through the launch of limited edition POWERADE sport-themed 'shrink packs' aimed at generating cut-through during the key summer period. The strategy revolves around tapping into the Aussie's love

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CASCADE unveils new sophisticated adult sparkling range in major brand refresh

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Australia, 8 November 2016: Coca-Cola South Pacific has today announced an expansion of its CASCADE range aimed at delivering quality, non-alcoholic options to the emerging adult sparkling beverage category. The introduction of new flavours - Raspberry, Mint & Ginger, Spiced Pear & Bitters, Spicy Ginger Beer as well as reformulated Ginger Beer and Tonic Water - form part of Coca-Cola's strategy to drive consumer engagement with sparkling

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World-first 'Ginger' launch spearheads Coca-Cola's Summer campaign in Australia

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Australia, Monday 31 October 2016:  Coca-Cola South Pacific has today announced the world premiere of its brand new limited edition flavour, Coca-Cola Ginger, in Australia as it continues to innovate in market and deliver Coke 'specialness' to the Australian public. The new offering gives consumers a refreshing ginger twist on the classic Coke taste, aimed at attracting occasional and lapsed Coca-Cola drinkers. The launch spearheads phase one

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