30 May 2013, Sydney, Australia – Hitting shelves this month, MOTHER Energy Drink has expanded its Aussie range with MOTHER Green Storm – a MOTHER of an energy hit fuelled by natural caffeine.
MOTHER Green Storm will be available in three pack sizes at launch of 250mL, 500mL and 4 x 250mL across grocery, corner stores and petrol stations nationwide.
“With MOTHER Green Storm, we’ve expanded the MOTHER range to add a variety that is perfect for consumers who are looking for a MOTHER of an energy hit, with naturally sourced caffeine.” said Steven Ruhl, MOTHER Marketing Manager.
“With the arrival of MOTHER Green Storm, Aussies blokes can ‘Go Big, Green and Mean’ with more variety in their energy drink choices from MOTHER than ever before.”
The launch of MOTHER Green Storm will be supported by an integrated marketing communications campaign with multiple touch points including outdoor, proximity advertising in supermarkets, convenience stores and petrol stations, sampling, and social media.
MOTHER Green Storm joins the classic MOTHER flavour, MOTHER Lemon Bite, MOTHER Surge Orange, MOTHER Frosty Berry and MOTHER Sugar Free, to bring the current range of MOTHER energy drink choices in Australia to six.
Team MOTHER includes: McCann, IKON, Holler and Fuel
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by ‘Coca-Cola’, the world's most valuable brand, our Company's portfolio features 15 billion-dollar brands including ‘diet Coke’, ‘FANTA’, ‘Sprite’, ‘Coca-Cola Zero’, ‘Glaceau vitaminwater’, ‘Powerade’, ‘Minute Maid’, ‘Simply’, ‘Georgia’ and ‘Del Valle’. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.8 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit www.thecoca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo or visit our blog at www.coca-colablog.com.
The Coca-Cola Company is represented in Australia by Coca-Cola Amatil and Coca-Cola South Pacific. For more information about our Company, please visit our website at www.coke.com.au