Below you'll find some of the most frequently asked questions about Coca-Cola's campaigns: What inspired the shape of the Coca-Cola contour bottle? What is the 'One Brand' strategy? Can't find your question? Please send them to us. RELATED LINKS Do you use caffeine in Coke products? Why does Coca-Cola fund scientific research? Is caffeine safe? How much sugar is in Coca-Cola Life? Does aspartame cause cancer?